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Raise Major Gifts and Change the World SUPERCHARGE YOUR CAREER!
Go from Development GeneralisttoMajor Gifts Masterin 7 Weeks!
RAISING MAJOR GIFTS DOESN'T HAVE TO BE SO HARD
Created by Amy Eisenstein, ACFRE Author, Consultant, Speaker, Trainer
You Have A Gift
You have a passion for what you do...
You genuinely care about your donors.…
You truly want to change the world...
You could be an awesome fundraiser.
You're working as HARD and as SMART as you can, and yet...
Your fundraising results don’t reflect what you’re truly capable of...
Somehow, there’s a disconnect between the amount you’re raising and the fundraiser you truly know you can be.
Is This What's Going On In Your Head?
Or Maybe You’re Just Getting Started With Raising Major Gifts:
You’re uncertain of where to find the right prospective donors.
You're unsure of how to get a first meeting.
You're unclear on whatlanguage to use to ask for a gift.
You’re frustrated with board members who won’t help.
You’re insecure about your abilityto secure major gifts.
You deserve to be a fundraising superstar, raising 10, 20, or even a 100-times more than you are right now.
That's Where I Come In...
I’m Amy Eisenstein, one of the leading major gifts experts in the nonprofit sector. I help development professionals get started and grow major gifts in game-changing ways.
With the "Mastering Major Gifts" Program
I will help you through a step-by-step,impactful process of:
Identifying and creatinga list of the right prospective donors for your major gift program
Developing cultivation plans and implementation strategies for each prospective donor
Building your confidence and ability to ask for major gifts and develop written proposals
Selecting the best metrics to measure your success
Motivating and inspiring your board members to help raise major gifts
Managing your time and implementing the right accountability tools
Plus, this course is approved for 35 CFRE credits!
It's You And Me...
Moving from Budding Development Director to Major Gifts Superstar!
Module 1 – Getting Started
How BIG is MAJOR? We’ll begin by discussing why it’s important to raise major gifts, and how to define a major gift at your organization.
Why should donors care? You’ll answer the questions, “why us” and “why now?” in order to develop a compelling case for support.
How to pick the right technology? We’ll assess the different types of technology available, and which ones you really need for a robust major gifts program.
How will I know if I’m successful? We’re going to review the importance of metrics, as well as how and what to measure, so you know when you’ve been successful.
No time? No problem! Finally, we’ll discuss time management and the importance of staying focused on raising major gifts.
Module 2 – Building Your Board
Key things you need from every board member: We’ll discuss the critical roles and responsibilities of your board members when it comes to major gift fundraising.
How to create a culture of philanthropy: We’ll cover seven steps of creating a true culture of philanthropy at your organization.
Secrets to successful board meetings and retreats: We’ll discuss the secrets of successful board meetings and retreats.
To Development committee or not? We'll explore the topic of development committees and discuss the pros and cons.
Keep It Simple, Sister: We’ll wrap up with suggestions on how you can have the most success with your board members with the acronym, KISS.
Module 3 – Building Your Pipeline: Identifying the Right Prospects
How to build your pipeline: We’re going to discuss how to build your major gifts pipeline, which includes who should be on your prospect list.
Finding the gold in your database: We’ll explore how to utilize your database to find your best prospective donors.
Research tools and techniques: We’ll discuss prospect research and wealth screening technology and the available tools, as well as the pros and cons.
Going outside your data: We'll explore how to successfully tap into the contacts of your staff and volunteers.
Putting it all together: Finally, we'll create your ideal prospect list – your pipeline for major gifts.
Module 4 – Creating a Cultivation Plan and Building Relationships
Developing more than friends and followers: In the first section, we’ll discuss the art of making new friends for your organization and how to turn them into fans and supporters.
Board Members Rock: Next, we’ll explore how board members can help leverage their contacts and networks to help expedite relationship building. When this happens, you’ll want to shout, "You rock!"
How to get a first date: Cultivation is a lot like dating. All relationships start somewhere, often over a good cup of coffee. In this section, we’ll talk about the importance of face-to-face meetings.
Creating good cultivation habits – Creating a plan: Next, we’ll look at how to create good cultivation habits and put them together into a plan for the coming year.
Psyching yourself up: Preparing to Ask: Finally, we’ll talk about how to psych yourself up for the most important conversation you’ll have with donors, and the things you need to know before making an ask.
Module 5 – Get Ready, Get Set, Ask: Solicitation
Who, What, Why, When, and Where: We’ll begin by covering all the basics of asking.
How Much? Deciding how much to ask for is probably the most feared and unknown part of the process, which we will discuss in detail.
Putting your ask in writing: We’ll talk about how to develop a written proposal and when to present it to your prospective donor.
Roles and responsibilities: We’ll discuss the various roles and responsibilities during the ask, and who does what and when.
Yes, No, Maybe So: Finally, we’ll review all of the possible responses you could hear after asking for a gift, and talk about how to respond.
Module 6 – How To Get A Second Gift: Stewardship and Gratitude
Using donors like ATM’s – it’s not a lovin’ feeling: How to make sure you don’t treat your donors like ATM’s, only visiting when you need a cash withdrawal.
Thinking like an investor – the importance of following up: We’ll talk about the importance of following up past the initial thank you, and how to communicate how a donor’s gift was used.
Getting board members started with fundraising: We'll discuss the easiest way to get your board members involved with fundraising.
Celebrating success:Finally, we'll talk about the importance of celebrating success… I’m talking about your success!
Module 7 – Growing Your Program and Next Steps
Budgeting and Goal Setting: We’re going to start with budgeting and goal setting, specifically for your major gifts program.
Gift Acceptance Policies: We’ll discuss gift acceptance policies, why they’re important, and you'll see some excellent examples.
Capital campaigns: We’ll briefly discuss the difference between annual and capital campaigns and look at some sample donor pyramids.
Planned Gifts:We’ll talk about simple ways to incorporate a bequest and other planned gifts into your major gifts program.
Staying on Track: Finally, we’ll close with some inspiration, motivation, and accountability tools and techniques.
Go At Your Own Pace
You're always in control. You can keep up with the schedule or learn at your own pace.
CFRE CONTINUING ED CREDIT - You'll receive 35 CFRE credits.
ACCESS - You'll have access to the program for 12 months.
FUN LEARNING PROCESS - Traditional video and PowerPoint videos bring the material to life. Colleague interaction and live FAQ.
READY TO FILL-IN TEMPLATES - Each module includes ready-to-go worksheets and templates. There’s no reason to reinvent the wheel – everything is provided for you.
Q+A CALLS - Each week, I'll answer questions from our private Facebook group and from the comments section of each module.
PRIVATE FACEBOOK GROUP - Connect with like-minded peers for accountability, support and feedback in our private Facebook group. You'll also get Amy's professional input.
MOBILE ACCESS - It goes without saying that we’ve built this program using the latest technology, so you have full access from any device.
“We tested Mastering Major Gifts with 10 Clubs last year. It was so successful we’re registering 50 Clubs (Executive Directors and Development Directors) from across the country this year. The accessibility of the course and Amy’s practical, easy to implement strategies are already having an impact. With Clubs located all over the United States, the virtual format was the perfect fit. Amy has been an absolute pleasure to work with”
- Susan Schnase, National Director, Resource Development Learning Initiatives, Boys & Girls Clubs of America
Here's a glimpse inside the MMG world!
Let's Get Real For A Moment
You can try to figure this out on your own and continue to spin your wheels, waste your time and your organization’s potential.
OR, you can follow this step-by-step, easy to implement system and transform your organization and your career.
“Mastering Major Gifts has already changed the way I do my day to day work, as well as how I tackle longer-range goals. Before this course, I would reach out to schedule a visit and get no response. I implemented Amy’s tips and was able to secure four donors visits right away!“
- Kelly Taranto, Donor Relations Officer - JDRF
Along with the 7 course modules, you'll also get access to these invaluable bonuses...
Wealth Screening Get a complimentary wealth screening of 200 names from your list (US-Only) - provided by Donor Search.
Capital Campaign Readiness Assessment Assess your capital campaign readiness - provided by Capital Campaign Masters
Fundraising Needs Analysis Technology Consult Get a 1 hour technology consult - provided by Bloomerang
This course is for experienced fundraising professionals who want to get started raising major gifts in a BIG way. It’s for those full-time professionals who are committed to taking their organization (and their careers) to the next level.
This course was not developed for beginning fundraisers, or for part-time or volunteer fundraisers.
We open the course three times per year in order to have participants be able to learn collectively. The next start dates are:
June 6, 2017
It will take you approximately 1.5 hours to watch the recorded material each week. Videos are broken down into small chunks, averaging 10 minutes each. You should be prepared to spend another 4 to 5 hours each week on applying and implementing what you learned.
The more time you spend on raising major gifts, the more you will raise. After the course is complete, you should plan to dedicate a minimum of 5 hours per week to raising major gifts to achieve the best results.
Every week, you will receive two emails from Amy. The first will come on Tuesday morning, letting you know that the module for that week is available in our secure membership area. The module will include up to seven short videos and a number of worksheets. The second email will arrive on Friday morning, to provide some inspiration, as well as remind you to complete the material for that week.
Can you afford NOT to take this course?
This is as an investment in both you and your organization, and will pay you back for years to come. The return on investment is excellent: only one additional, new major gift will more than pay for this course. And if you follow and implement the course material in the step-by-step manner outlined, you should be able to raise 10 or even 100 times more than what you’ve paid.
As an investment in you, it's priced to be comparable (or even less expensive) than any other graduate level course.
Yes! If you watch the videos and complete the worksheets, you can get 100% of your money back, guaranteed, anytime within the first 30 days of starting the course.
No problem. It will be waiting in your inbox when you're ready. You can follow along at your own pace. No need to panic if you miss a week or even two. You'll have lifetime access to the course, so you can catch up at any time.
Yes. Amy will be available to answer questions via the comments box within each module, as well as in the Facebook group. She will also take questions in a group Q+A session every other week throughout the course. She will not be available to help individuals in a one-on-one basis.
Have other questions or need help? Call (201) 970-9766 or email email@example.com
"Mastering Major Gifts provides an accessible, easy-to- follow roadmap to building a successful program. Amy thought of everything - from how to build a rockstar board, to the importance of stewardship, to budgeting and goal setting. For nonprofits and development professionals who are looking for expertise, resources, and a return on investment, I would highly recommend Amy’s Mastering Major Gifts.”
Sara Collins, Director of Development at the Dayton Regional STEM School
You have to take enough risks in life, and this course shouldn’t be one of them. Try the training for 30 days, and if you do the work and still don’t see results – simply show us your work and we’ll be happy to refund your entire investment.
But, you have to do the work.
Mastering major gifts is for action-takers committed to implementing proven tactics into their daily workflow – not for the tire-kickers only interested in collecting more information and chasing the latest shiny object.
What would successfully raising major gifts
mean to you?
Raising your first 5, 6, or 7-figure gift.
Your organization can expand its programs and services.
Establishing meaningful relationships with your donors.
Being recognized at your organization as a fundraising superstar.
Engaging your board members in major gift fundraising.
Do You Know The Definition of Insanity?
Doing the same thing over and over and expecting a different result...
"Mastering Major Gifts helped us turn a mediocre major gift program into a stellar program in a matter of weeks. We became more organized and realistic about our goals, with regular meetings with our major donors. Without this course we’d still be wondering what to do next."
- Katie Reaves - Director of Development and Communications/Literacy Volunteers of Greater Hartford
This Could Be Your Game Changer!
BUT YOU HAVE TO TAKE ACTION
So if you are ready to say "YES!" and finally invest in yourself, then I’d be honored to hold your hand to help you get to the next level.